Egypt's web design market, as an example for developing internet markets, holds much chance for graphic designers and/or web developers that are ready to embrace skills which can be beyond their discipline i.e. graphic design or programming alone. My observation of the local Egyptian internet market within the last 5 years has led me to believe that to be able to meet Egyptian businesses website needs, a net design firm or freelance web designer should combine three critical disciplines, namely graphic design, web developing and business-marketing.Web
design Egypt
Previously, around 2 years ago, Egypt's internet market was dominated by pure web programmers, masters of code, but who retained familiarity with graphic design and even less of business and marketing communication skills. The result was various websites, that visually look quite naïve, irrespective of how quick they loaded or how tight their code was. Egyptian businesses approved because there have been little other options
This led around the arrival of a new generation of graphic designers who expanded their graphic skills to enter the internet market. Finally, websites had visual appeal, sometimes backed by audio, with the weather harmoniously laid out. A feast for a person's eye, but again, the code wasn't search engine friendly (i.e. potential customers couldn't find the website using key term or phrases), and the business enterprise communication remained lacking as website structure, text and images were left to the clients to come up with. The result is great looking sites that could entertain however, not sell.Web
Development and design
So unless your website is a present for art and images, what the marketplace severely misses is not just a good copywriter or journalist, but a developer who approaches the website from a small business point of view. Who's the mark customer, to what extend is he willing to hold back for an elegant website to load, what's the professional article of all of the text, what images would the customer emotionally connect with. They're some elements that business-marketers would address.
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